Ever wondered how expats and immigrants navigate life in Dubai? It’s a city where modern towers stand alongside centuries-old traditions, offering a unique blend of innovation and heritage. With over 200 nationalities calling Dubai home, it combines global influences with deep Islamic and Bedouin roots.
Before settling in here, it’s important to understand the local customs and cultural expectations. That’s why we at Remitly have created this guide to provide clear insights into Emirati culture. From greetings and dress codes to social etiquette and business practices, you’ll find everything you need to enjoy life in this electrifying city.
Religion, family, heritage: the pillars of Emirati culture
Islam is the backbone of life in Dubai and the wider UAE. The five pillars of Islam guide both personal and communal conduct. They include:
- Faith (Shahada): Declaring belief in the oneness of God and the prophethood of Muhammad, the Messenger of Allah.
- Prayer (Salah): Performing ritual prayers five times a day
- Fasting (Sawm): Observing fasts during the month of Ramadan
- Charity (Zakat): Giving a portion of wealth to those in need
- Pilgrimage (Hajj): Making a journey to Mecca at least once in a lifetime, if physically and financially able.
These pillars influence daily routines, laws, values, and social responsibilities. For example, a call to prayer (Adhan) rings five times a day, reminding residents to pause and pray.
Businesses also adjust opening hours around prayer times, while public spaces like malls and airports provide prayer rooms. Understanding these practices will help you respect local customs, from scheduling meetings to observing important public holidays like Ramadan.
Family first
Family is an equally vital part of Emirati culture. In Dubai, the definition of “family” extends beyond your parents and immediate siblings to include relatives and tribal connections. Loyalty to family and respect for elders are highly valued. Major decisions, such as marriage or career choices, are often discussed with family, and the opinions of elders carry significant weight.
This close-knit family structure fosters strong support networks, where guidance, care, and protection come from trusted relatives. Understanding this family-oriented culture can help you form meaningful relationships and handle both social and professional settings with ease.
Bedouin heritage
Dubai’s Bedouin roots continue to shape modern society through values like hospitality, generosity, and resilience. In the past, Bedouins survived the harsh desert by relying on each other, sharing resources, and welcoming strangers—values that remain strong today.
For example, Emiratis still greet guests with Arabic coffee (gahwa) and dates. Plus, activities like camel racing, falconry, and desert safaris remain popular even today.
Generosity extends beyond family and friends, too, manifesting in charitable giving, communal support, and even business interactions. This heritage helps explain why respect, courtesy, and community are central to life throughout the UAE.
Everyday etiquette: do’s and don’ts
Navigating the Dubai social scene becomes easier once you understand local etiquette.
Greetings
Greetings set the tone for everyday interactions. The most common greeting is “As-salamu alaykum” (peace be upon you), and the polite response is “Wa alaykum salam” (peace be upon you too).
Here are some other tips to make the best first impression:
- Men usually shake hands, while women may choose whether to do so. If unsure, wait for the other person to extend their hand first.
- A nod, smile, or polite verbal greeting is acceptable in casual settings.
- When meeting elders, a slight bow or lowered gaze shows respect.
- In a professional environment, using correct titles and acknowledging seniority demonstrates cultural awareness.
- Avoid casual gestures, such as back slaps or hugs, unless the relationship is close and familiar.
Dress code
Modesty is highly valued in Dubai. Cover your shoulders and knees in public places such as government offices, shopping centres and malls, traditional markets (souks), or places of worship. Women generally avoid tight or revealing clothing, and men don’t wear sleeveless shirts in public or formal settings.
Swimwear is appropriate only at beaches, pools, and hotel resorts. In professional contexts, traditional business attire or smart-casual clothing is preferred.
Tattoos or piercings are usually acceptable, but they should not be offensive, inappropriate, or flashy.
Social invitations
Accepting invitations shows appreciation for the host. When visiting a home, remove your shoes, engage in polite small talk, and express gratitude. Accept even a small portion of food or drink rather than refusing outright, as doing so can be considered impolite.
Arriving on time is courteous, though a short delay is acceptable in relaxed social settings. Offer or receive items with your right hand, and avoid discussing sensitive topics such as religion or politics unless invited.
Ramadan: the holy month
Ramadan is the ninth month of the Islamic lunar calendar and is considered the holiest period for Muslims worldwide. It’s a time of fasting, prayer, reflection, and spiritual growth.
During this month, Muslims abstain from food, drink, smoking, and other physical needs from dawn until sunset. It’s also a season of increased charity, family bonding, and self-discipline.
Non-Muslims are also expected to show respect during Ramadan. Here are a few practical tips:
- Respect fasting hours: Eating, drinking, or smoking in public during fasting hours is strictly prohibited, including on streets, in malls, parks, and on public transport. Avoid even small actions like sipping water or chewing gum out of respect for those who are fasting.
- Adjust your schedule: Many offices, shops, and restaurants change their hours to suit fasting schedules. Plan your activities accordingly, as some services may take longer than usual.
- Enjoy Iftar and Suhoor: In the evenings, Dubai comes alive. Iftar (the meal to break the fast) and Suhoor (the pre-dawn meal) bring families, friends, and communities together. Many restaurants offer special iftar menus, and joining these meals is a great way to experience Emirati hospitality.
- Be respectful in public: Avoid public displays of affection, playing loud music, or other disruptive actions, especially during daylight hours.
- Embrace charity: Many people and organisations take part in charitable activities, from donating food to hosting community iftars. Joining or observing these acts offers insights into Dubai’s culture and spirit of generosity.
Business culture in Dubai
Learning how to build and maintain business relationships is crucial to your professional success in Dubai. Here are a few tips to guide you:
Build personal connections
Relationships come first in Dubai’s business world. Before discussing contracts and figures, initial meetings often focus on building rapport. Sharing a cup of “gahwa”, asking about family, or showing genuine interest helps create trust and comfort.
Following up after meetings, even with a short thank-you message, reinforces your commitment and helps maintain long-term business ties.
Punctuality and patience
Being on time is appreciated, but meetings might not always begin as scheduled. Delays are common, and patience is viewed as a sign of professionalism. Avoid rushing discussions or pushing for quick decisions. Allowing conversations to unfold naturally shows respect.
Using waiting time productively, such as reviewing notes or researching company culture, can help you stay composed when discussions begin.
Meetings and negotiations
Business decisions in Dubai are often made by senior leaders or family heads, so the process can take time. Negotiations may require several meetings before reaching an agreement. However, it’s important to stay calm, professional, and flexible throughout.
Demonstrating consistency and reliability during these conversations helps build credibility while strengthening your reputation in the local business community.
Communication style
Business communication in Dubai is formal and polite. People often speak indirectly when giving feedback or turning down proposals to maintain harmony. So, listen carefully and observe the tone and body language to understand the underlying meaning of any message. Also, avoid being overly direct or confrontational, as diplomacy goes a long way.
Dress and professional appearance
Appearance plays a major role in making a good impression. Men typically wear formal suits, while women opt for modest professional attire that covers shoulders, knees, and neckline.
When in doubt about what to wear, choose slightly more formal clothing. It’s always better to be a bit overdressed than too casual. Dressing neatly and conservatively also shows professionalism.
Gift-giving and tokens of appreciation
Offering small gifts can strengthen relationships, though it’s not expected. Suitable items include dates, quality stationery, or cultural souvenirs. Avoid overly personal or expensive gifts.
If you’re giving a gift to a government or senior official, check company or departmental policies first to ensure it’s appropriate. Always present them with your right hand and a smile.
Embrace the Dubai cultural experience
Settling into life in Dubai means embracing a mix of tradition and modernity. Respecting Islamic customs, valuing family and hospitality, and being modest are key to building good relationships.
Emiratis are warm and welcoming, especially when newcomers take the time to learn about their culture. Simple gestures like greeting people in Arabic, observing social etiquette, and showing interest in traditions can make a lasting impression.
For a deeper cultural experience, visit local cultural centres or mosques that welcome visitors. These experiences offer valuable insight into Emirati culture and help you feel more at home in Dubai’s vibrant community.
FAQs
How does Dubai’s multicultural population affect local culture?
Dubai is home to over 200 nationalities, each bringing unique traditions, cuisines, and celebrations. While Emirati culture remains at the heart of daily life, this diversity has shaped a lively cosmopolitan environment where global influences blend seamlessly with local customs. Understanding the balance helps you adapt more easily, both socially and professionally.
Are there specific etiquette rules for public transport or taxis?
Yes. Respect and modesty are key in public spaces. Speak softly, dress appropriately, and always offer priority seats to women, the elderly, and people with disabilities. It’s also polite to queue and avoid blocking doors or walkways. Tipping taxi drivers is appreciated but not required.
How can I respectfully participate in Emirati festivals or public events?
If you’re attending events such as National Day celebrations or cultural festivals, dress modestly, be mindful about taking photos, and observe how locals behave in public. Joining in respectfully allows you to experience Emirati traditions up close and helps you form genuine connections with the community.
Are there rules for interacting with Emirati women in social or business settings?
Yes. Emirati women play active roles in both business and social environments, so cultural sensitivity is key. Only offer a handshake if a woman extends her hand first. Also, keep your conversation polite and professional, avoiding personal topics unless she initiates them. Maintaining these boundaries builds trust and supports positive professional relationships.
How important is understanding Islamic holidays beyond Ramadan?
Very important. Islamic holidays such as Eid al-Fitr and Eid al-Adha are deeply significant and influence daily life across Dubai and the UAE. Businesses may close early, working hours can change, and families often gather to celebrate. Knowing when these holidays occur helps you plan ahead and shows cultural sensitivity. Respectfully taking part in these festivals is a great way to connect with the local community.